2000-2005: CLEMENGER BBDO (NEW ZEALAND)

DIRECTOR 360 DEGREE PLANNING
KEY RESPONSIBILITIES
•    As I had established Clemenger BBDO Wellington’s, DM and interactive offerings, I was head of strategic planning for all integrated planning campaign developments within the agency
•    General Manager of Clemenger Direct. Clients included NBNZ, Panasonic, Wellington Regional Council, Mitsubishi Motors
•    New business development
•    Group Account Director on Panasonic, QV Online & Meridian Energy business
KEY ACHIEVEMENTS
•    Established Clemenger Direct, primarily for the NBNZ pitch, which we won and led it to become a highly awarded team across a number of clients
•    Established an experiential marketing unit to explore new ways to develop client communications
•    Through aggressive new business planning and relationship building, acquired Meridian Energy and QV Online as clients – without a pitch.
•    Led the successful pitch for the Panasonic business
•    Awards: In my role as Planning Director, idea generator and also creative abilities (copywriting), won a number of creative, DM and media awards

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