2000-2005: CLEMENGER BBDO (NEW ZEALAND)
DIRECTOR 360 DEGREE PLANNING
KEY RESPONSIBILITIES
• As I had established Clemenger BBDO Wellington’s, DM and interactive offerings, I was head of strategic planning for all integrated planning campaign developments within the agency
• General Manager of Clemenger Direct. Clients included NBNZ, Panasonic, Wellington Regional Council, Mitsubishi Motors
• New business development
• Group Account Director on Panasonic, QV Online & Meridian Energy business
KEY ACHIEVEMENTS
• Established Clemenger Direct, primarily for the NBNZ pitch, which we won and led it to become a highly awarded team across a number of clients
• Established an experiential marketing unit to explore new ways to develop client communications
• Through aggressive new business planning and relationship building, acquired Meridian Energy and QV Online as clients – without a pitch.
• Led the successful pitch for the Panasonic business
• Awards: In my role as Planning Director, idea generator and also creative abilities (copywriting), won a number of creative, DM and media awards
