1. ABOUT ME

I am passionate about the marketing communication industry, and believe that to succeed, it is all about the power of the ‘big idea’, and not just a ‘big ad’. Although I am not a ‘technologist’, I have good strategic understanding of how technology and non-traditional media and channels are impacting upon society. This is combining to create exciting opportunities and challenges to develop marketing communications that really connect with ever increasingly cynical audiences.

My areas of expertise include business and communications strategy, creative thinking and copywriting, across various disciplines and media / channels including digital, DM, and experiential marketing.

I am a regular speaker at industry conferences and seminars, and have served as a judge at various international and domestic award shows.

SKILLS / EXPERIENCE
•    Extensive experience and knowledge of advertising, direct and interactive marketing (traditional and digital)
•    Strong strategic and planning skills
•    A multi-awarded strategist, CD & copywriter
•    Excellent leadership skills
•    A proven ability to work under pressure and meet deadlines
•    Ability to develop new business and build client relationships

OTHER SKILLS
•  Good public speaking skills and frequent commentator on industry trends

INTERESTS:

The usual stuff really. Good food, better pinot noir, great coffee and cooking – yes, cooking, a great excuse to partake in all of these things.

I read a lot, and love music and movies of most genres, getting out on my scooter, and spending time with my lovely wife in Central Otago, one of the most beautiful places on the planet.

email contact: lee.parkinson1@gmail.com or QR my details below:

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